It is generally not good to subtract from 30 days, especially since the December 2nd 2014 changes that removed the display of a project's start date until it reaches its deadline.īackers that find bugs get to be included in the credits as beta testers. It can be worth adding a few days onto a 30 day length to fit with a better deadline time. Ending in the morning can harm how much a campaign raises and ending later means less people can be awake for the final countdown. It is better to end during the evening for the Eastern time zone. Monday to Wednesday is generally a good window to end a campaign in. This is another incentive to reach your funding goal early. It will be harder to defend its popularity ranking at that phase. That would catch your campaign in the middle of its run during the "Kickstarter trough" period. The first week in February can see a surge in new projects when people realize the holiday slowdown is over. It is also important to plan when the middle and end of a campaign's run will be. Rushing too much to launch within Monday January 12th to Wednesday January 14th may be too tiring on your team. Many bloggers will still be recovering from the holidays with backlog in their inboxes. Three additional days also allows for more effort to be put into pre-launch marketing to coordinate more backers for the first day, get feedback for polishing and to contact bloggers with a preview link for the project in advance. Before that, the hour of the day a project launched was also the hour of the day it was scheduled to end. Kickstarter recently added the ability for the start and end hours of a campaign to be set independently of each other. It is good to launch in the morning and end in the night. Monday and Tuesday are very good days of the week to launch and end on. Getting funded early then helps campaigns reach more stretch goals. A Sunday night launch is a possibility, but Sunday mornings and afternoon should be avoided.ĭelaying the launch target to January 19th (Just 3 days later) could result in a better popularity ranking which helps getting funded sooner. You want Kickstarter's "by magic" algorithm to be your friend. Even in the best months I do not recommend launching into a Saturday. January is already one of the weaker months. This means the later half of the first 48 hours will be wasted on a Saturday which is by far the worst performing day of the week. I am more concerned that January 16th is a Friday. Something to note is that Shadowrun's developers are in pre-launch preparations for that month. Launching in the middle of January can take advantage of the lower levels of competition and the upswing in platform momentum. Kickstarter's ecosystem is expected to begin recovering from its holiday slowdown after January 6th like it has in past years. It reminds me of The Making of: ROM City Rampage about the efforts taken to cram that game into the system limitations of the NES. The infographic style guide about NES limitations is very excellent material to link to from the project page or a project update. The old wild west feel to some of the chiptune songs is very catchy. The "Citizen protests and riots" compressed video looks very cool to me.
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